Wow, this morning has been so exciting. Yet tragic and scary for Toyota owners. As a marketer, I am sitting back to watch how all of this will unfold for Toyota. The ultimate case of brand identity, reputation and...
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A few months ago I was at a Seattle Mariners game, in Seattle. I was visiting a friend who was getting married that weekend and we were meeting at the Silver Cloud Inn before the game (a hotel directly...
Significant increases in the adoption of social media marketing tools have taken place this year, with 72.5% of Twitter users signing up in 2009 Sysomos, InsideTwitter and Facebook users having grown to over 200 million active users as of...