This article first appeared on agencyside as A Day in the Life of a PPC Manager where Mike Swan, Director of Search Marketing Strategy at Liberty Interactive Marketing is a guest columnist as well as a panel speaker on...
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We wrote a similar article a few years ago on Why Aren’t My Ads Showing, and most recently we were asked to write a similar article for agencyside to help other agencies set client expectations for paid search. We’ve...
One of the most common topics we encounter when planning a new paid search engagement is how much focus should be placed on the competitive landscape. More specifically, is it prudent to bid on competitors’ branded and/or product terms?...
I’m not the first to say it, and I won’t be the last to tell advertisers that in a down economy advertising online looks like a pretty great opportunity. Not to mention it is even better in a stable...
While this is one of the most basic concepts of PPC search engine management, it seems to be one of the least understood, and quite possibly one of the hardest to explain to folks unfamiliar with the process. The...