If you are less than impressed with your email marketing communication’s open rate and click-through rate, sometimes running successful email marketing campaigns just requires a little guidance and some tips to get the needle moving in the right direction....
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Almost 80 percent of consumers receive messages from companies (according to a 2008 L-soft whitepaper). Is your company newsletter following email marketing best practices? If not, you risk the chance of having your email deleted from a potential customer’s...