Now, more than ever it is vitally important to have professional ppc search management company in place for your paid search and ppc campaigns.
A new report by JupiterResearch (commissioned by Marin Software) found that:
- 85 percent of marketers surveyed by JupiterResearch complained that the complexity of paid search management is growing.
- Large scale companies are finding it difficult to resource talent and appropriate ROI tracking mechanisms to scale their campaigns for growth.
If you’re not a company spending $500k/month, you should still have your campaigns managed by a professional. Here are a few reasons why it’s important to have the right PPC Search Engine Management company in place:
- Search engine advertising rules change continuously
- Campaigns must be monitored continuously to maximize performance
- Testing of ads and landing pages must be done continuously or you are leaving money on the table
- Competition enters the market daily and increases costs, most noteably unsophisticated competition increases costs
- Ad writing is an art; creativity is limited
- Budget needs to be managed wisely; every dollar needs to be tracked
Consider this – Google made $16.4 billion dollars in 2007 off their Adwords platform. If you’re setting up an account simply because it takes 5 minutes and a credit card and Google provides you with recommended keyterms – you should be worried. This is the same reason why you should not have the IRS do your taxes – they aren’t looking out for your best interest and they aren’t looking for ways to save or make you money. They get paid per click so if all components (keywords+as+landing pages) are not tracked, measured, optimized, and refined you might as well be throwing money out the window.
Here’s a more in depth article on this topic.
Contact us to dicuss PPC Advice and our capabilities for PPC Search Engine Management. Learn more about our Internet Marketing services.