Last week Instagram rolled out an algorithm-based feed, similar to Facebook’s news feed. Click To Tweet Key Takeaway: This means it might get a lot harder for your brands’ posts to be seen on this popular photo-sharing network. Before...
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The majority of B2C marketers find promoted social posts and ads effective. Click To Tweet Key Takeaway: If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting...
CMOs in the US expect their 2016 marketing budgets to increase by an average of 6.9%. Click To Tweet Key Takeaway: According to the data, that represents an uptick from a 5.5% increase forecast about 6 months ago. How...
Google Adwords disabledmore than 780 million ads for violating their policies in 2015. Click To Tweet Key Takeaway: We’ve all seen bad ads before. They promote fake or dangerous products, they carry malware, or they block content you’re trying...
CTR increases 20% when a paid ad and an organic result show on the same page. Click To Tweet Key Takeaway: You’d be surprised how many C-level leaders believe that showing organically is good enough. They think, why pay...
Zuckerberg is the 1st male CEO of his stature in Silicon Valley to take 2 months of paternity leave. Click To Tweet Key Takeaway: You can love him or hate him, but right now he is changing the image...
Search Advertising Spend Increased 17% in Q3 2015 Compared to Q3 2014. Click To Tweet Key Takeaway: Make sure you’re adjusting your marketing budget across all channels, both digital and traditional, to keep up with competition in your industry...
Forbes gets 42% of readers to switch off ad blockers. Click To Tweet Key Takeaway: Ad blockers are bad news for marketers. Their growing popularity is scaring many companies that depend on ads as part of their business model,...
47% of mobile shoppers prefer to use an app over a browser for convenience and speed. Click To Tweet Key Takeaway: Are your holiday business goals not being met? Take a look at how many people are browsing your...
Online sales in the US were up 16.1% on Black Friday 2015 compared to Black Friday 2014. Click To Tweet Key Takeaway: Brands took advantage of the growing consumer trend of staying OUT of shopping malls and stores on Black Friday, by...