100% of the growth in the ad tech industry is coming from Google and Facebook. Click To Tweet Key Takeaway: While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of...
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59% of B2C Marketers Learn About Target Audiences Through Keyword Research. Click To Tweet Key Takeaway: The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social...
Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing. Click To Tweet Key Takeaway: Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most...
Are you racking your brain trying to figure out how to get those awesome gold-star reviews to show up with your paid-search ads? Don’t sweat it – we’re here totell you exactly how to get it done. First things...
4 in 5 consumers use search engines to find products, services, or experiences nearby. Click To Tweet Key Takeaway: That means if you have an incorrect address, phone number or website listed on local search results, you could be...
91% of enterprise companies do not prioritize SEO and search marketing. Click To Tweet In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are...
45% of marketers think email and content marketing are the most effective lead-gen tactics. Click To Tweet Key Takeaway: Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who...
Back-to-School spending is expected to reach $75.8 billion, up 11% from last year. Click To Tweet Key Takeaway: Make sure you’re stocked on all your most popular products, and get some last-minute back-to-school deals in the hands of your...
Only 34% of products purchased via Google Shopping match the product ad that was clicked. Click To Tweet Key Takeaway: The majority of consumers don’t buy what they originally search for. This entire blog post is dedicated to Google...
Verizon acquired Yahoo for $4.83 billion. CEO says goal isto become big dog in digital media. Click To Tweet Key Takeaway: Keep your eye on Yahoo and Verizon for the next couple of years. Verizon’s CEO, Lowell McAdam, is...