Many clients over the last several months have been asking whether they should get in on this “Facebook-thing” and if they should start “Twittering.” The common oversight here is that these are just new tools for communication…and marketing. The...
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Almost 80 percent of consumers receive messages from companies (according to a 2008 L-soft whitepaper). Is your company newsletter following email marketing best practices? If not, you risk the chance of having your email deleted from a potential customer’s...
Significant increases in the adoption of social media marketing tools have taken place this year, with 72.5% of Twitter users signing up in 2009 Sysomos, InsideTwitter and Facebook users having grown to over 200 million active users as of...
MySpace just launched a new ad platform called MyAds.com. The platform allows advertisers to: Create display/banner ads using provided templates or allows the upload of custom ads Target Audiences down to the specifics (Interest and Occupation, Demographics, Geography) View...
While reading my dailies, I came across a fabulous article by Cameron Chapman on Smashing Magazine. Its focus was “Best Practices for Non-profit Website Design.” And while I have no arguments about how helpful and resourceful this article is...
Whether you are a novice to Twitter or a veteran we all had to learn how to walk and by learn how to walk I mean “learn how to Twitter.” I started using Twitter a little over a year...
Email is even more prevalent today than it was 4 years ago when folks were using their email clients as filing systems. The face and the functionality of email has changed tremendously over the last four years. While commonplace,...
While Twitter continues to be the buzz across the land, even Twitter doesn’t fully understand how it is changing the face of communication and interaction across the world. I was curious why Twitter was absolutely so slow yesterday but...
This post is a tribute to a friend who passed away just a few weeks ago and in no way meant to be disrespectful to the life of such a bright spirited individual. The details of her passing don’t...
As we rapidly approach March of 2009, what have you done to stay ahead of the recession? How are you shifting your focus, marketing strategies and messaging to adapt to the new state of mind of your customers? We’re...