Just a few years ago, most marketing was focused around compelling copy. Crafting your words in just the right way to persuade your target audience to take action. That component is still important but more and more we are...
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For years, Amazon.com’s cart and checkout process has been used by clients and digital marketing consultants as a best practice. Its ease of use, simplicity and seemingly flawless process is void of friction to the end user. That is…until...
Instagram captures 15 times higher interaction rates than Facebook. According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source:...
New marketing software comes out practically every day, making it a challenge to find the right platform for your business. To help you out, we’ve rounded up the top inbound marketing tools on the market right now and broken...
If you’re struggling to gain quality leads to your website, it might be time to revisit your content strategy. Content, whether it’s a blog post, video, or whitepaper, is what drives potential customers to your site. That being said,...
As a savvy marketing professional you spend a decent chunk of your work-week collaborating with your co-workers to create authentic, engaging, and useful content, right? Don’t change this because as big as content marketing was in 2013, it’s expected...
Instagram has quickly become one of the most popular websites/apps used by tech-savvy teens and adults worldwide, however it still leaves many marketers and CEO’s scratching their heads when it comes to how to use Instagram for marketing. First...
Not a trend, Pinterest is here to stay…at least for a while. Here are some facts to back the hype for using Pinterest for your business and quick how-to for getting started on generating leads through this social media...
By now you’ve probably noticed the search bar at the top of your Facebook feed, and you may also be wondering how it works and how it can benefit your role in online marketing. Originally, the search feature was...
If you are less than impressed with your email marketing communication’s open rate and click-through rate, sometimes running successful email marketing campaigns just requires a little guidance and some tips to get the needle moving in the right direction....