Your website navigation plays a critical role in keeping visitors on your site. When you look at statistics like bounce rate, consider your navigation as playing a key part in this number. After all, visitors are quick to give...
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When was the last time you updated or reviewed your on-page search engine optimization efforts? Reviewing your on-page SEO on a regular basis is imperative to staying current with search habits and nomenclature of prospective customers. If you’re targeting...
61% of companies are increasing budgets for digital marketing services and technology in 2014 Click To Tweet According to the Measurement and Analytics report published by Econsultancy and Lynchpin, budgets for digital analytics technology and consultancy services are rising,...
Most would agree that the main goal of most business websites is to generate leads and sales. It’s the whole point of driving traffic to your site and spending all that time and energy trying to engage your visitors....
If you’re reading this post, chances are you’re already highly aware of your website’s performance metrics and data. People at your company most likely turn to you with marketing questions and task you with projects like deciphering online marketing...
Are you trying to increase traffic to your website? As you know, content is what drives visitors to your site. It turns visitors to leads and leads to customers. It is one of the most important aspects of any...
You may have the most fabulous website in the world, but if no one visits it, what’s the point? This is why everyone spends so much time trying to get found online. Search Engine Optimization (SEO) is a critical...
As marketing professionals, it’s necessary to understand the technical side of websites and the internet. Understanding how 301 redirects and SEO work together is essential if you’re in charge of directing web marketing for any company. So how do...
Optimization, content and design are three major components to a successful website. As marketers, we tend to focus heavily on optimization and content, with design sometimes falling to the wayside or considered as an after-thought. But taking the time...
Running successful email marketing campaigns is one of the key components to a strong inbound marketing plan. Not only is email marketing incredibly affordable compared to print media and advertising, it gives you a chance to connect directly with...