Global mobile ad spend will double print by 2019 and make up 27% of total ad spend. Click To Tweet Key Takeaway: Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over...
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One-Fifth of US E-Commerce Spending Is Now On Mobile Devices Click To Tweet Key Takeaway: This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital...
100% of the growth in the ad tech industry is coming from Google and Facebook. Click To Tweet Key Takeaway: While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of...
59% of B2C Marketers Learn About Target Audiences Through Keyword Research. Click To Tweet Key Takeaway: The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social...
Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing. Click To Tweet Key Takeaway: Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most...
4 in 5 consumers use search engines to find products, services, or experiences nearby. Click To Tweet Key Takeaway: That means if you have an incorrect address, phone number or website listed on local search results, you could be...
91% of enterprise companies do not prioritize SEO and search marketing. Click To Tweet In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are...
79% of publishers rely on paid distribution for branded content. Click To Tweet Key Takeaway: When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are...
47% of mobile shoppers prefer to use an app over a browser for convenience and speed. Click To Tweet Key Takeaway: Are your holiday business goals not being met? Take a look at how many people are browsing your...
50% of search queries are 4 words or longer. Click To Tweet Key Takeaway: Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your...