Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick...
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A Guide to Adapting Your Brands Ad Messaging & Digital Marketing To Connect with Customer During The Coronavirus Over the last 14 years, we’ve worked with multiple clients across diverse business models and verticals and wanted to share what...
CMOs forecast a 15.1% increase in digital marketing spending in 2018. Click To Tweet Key Takeaway: CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1%...
Global ad spending on video will increase by 23% this year to $27.2 billion. Click To Tweet Key Takeaway: Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types...
Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't.
Key Takeaway: When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make...
Key Takeaway: $72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age) Spending on digital advertising as a whole just surpassed...
Conversions fall by 20% for every extra second that it takes your website to load on smartphones. Click To Tweet Key Takeaway: There are a number of ways to identify what specifically on your site is slowing down load...
The digital ad market in the U.S. is expected to grow 16% in 2017, exceeding $83 billion. Click To Tweet Key Takeaway: This means competition will grow, too, so as an advertiser it is critical to regularly review your...
40% of businesses have not optimized their websites and digital marketing for mobile. Click To Tweet Key Takeaway: If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We...