I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet...
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CMOs forecast a 15.1% increase in digital marketing spending in 2018. Click To Tweet Key Takeaway: CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1%...
Pinterest just announced it will be launching search ads including keyword and shopping campaigns. Click To Tweet Get ready for the option to run product search ads on Pinterest if you are a brand that is advertising through Kenshoo’s...
59% of B2C Marketers Learn About Target Audiences Through Keyword Research. Click To Tweet Key Takeaway: The survey indicates that keyword research is the most popular way to find out more about target audiences. Following close behind is social...
60% of people on Instagram say they discover new products on the platform. Click To Tweet Key Takeaway: Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say...
The majority of B2C marketers find promoted social posts and ads effective. Click To Tweet Key Takeaway: If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting...
We’ve dug through this week’s digital marketing research and have come up with these top 5 stats and key takeaways to share with you. 70 percent of marketers plan to increase social media advertising this year, including mobile ads....
Just a few years ago, most marketing was focused around compelling copy. Crafting your words in just the right way to persuade your target audience to take action. That component is still important but more and more we are...
Instagram has quickly become one of the most popular websites/apps used by tech-savvy teens and adults worldwide, however it still leaves many marketers and CEO’s scratching their heads when it comes to how to use Instagram for marketing. First...
Not a trend, Pinterest is here to stay…at least for a while. Here are some facts to back the hype for using Pinterest for your business and quick how-to for getting started on generating leads through this social media...