There are a few websites and apps gaining in popularity right now that are focused on community-based, user-generated questions and answers. The top three biggest players in this field right now are Quora, Cinch, and Jelly. Let’s take a...
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Just a few years ago, most marketing was focused around compelling copy. Crafting your words in just the right way to persuade your target audience to take action. That component is still important but more and more we are...
Instagram captures 15 times higher interaction rates than Facebook. According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source:...
New marketing software comes out practically every day, making it a challenge to find the right platform for your business. To help you out, we’ve rounded up the top inbound marketing tools on the market right now and broken...
If you’re struggling to gain quality leads to your website, it might be time to revisit your content strategy. Content, whether it’s a blog post, video, or whitepaper, is what drives potential customers to your site. That being said,...
As a savvy marketing professional you spend a decent chunk of your work-week collaborating with your co-workers to create authentic, engaging, and useful content, right? Don’t change this because as big as content marketing was in 2013, it’s expected...
If you are less than impressed with your email marketing communication’s open rate and click-through rate, sometimes running successful email marketing campaigns just requires a little guidance and some tips to get the needle moving in the right direction....
Over the past few weeks, the entire digital marketing industry has been discussing Google’s announcement of their most recent update to their user protocol that is essentially going to be a huge game changer for many marketers and SEOs....
Putting together a content calendar is easy compared to the task of actually creating the content, especially when you have been tasked solely with sourcing topics and creating the majority of the content (including images, copy and social media...
For a few years now, Google has been more than hinting at the fact that site latency (how fast your site/pages load) is going to have an impact on your visibility. Why? Well, for one, users are tired of...