If you’re reading this post, chances are you’re already highly aware of your website’s performance metrics and data. People at your company most likely turn to you with marketing questions and task you with projects like deciphering online marketing...
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Are you trying to increase traffic to your website? As you know, content is what drives visitors to your site. It turns visitors to leads and leads to customers. It is one of the most important aspects of any...
You may have the most fabulous website in the world, but if no one visits it, what’s the point? This is why everyone spends so much time trying to get found online. Search Engine Optimization (SEO) is a critical...
As marketing professionals, it’s necessary to understand the technical side of websites and the internet. Understanding how 301 redirects and SEO work together is essential if you’re in charge of directing web marketing for any company. So how do...
Running successful email marketing campaigns is one of the key components to a strong inbound marketing plan. Not only is email marketing incredibly affordable compared to print media and advertising, it gives you a chance to connect directly with...
Research shows that most email marketing databases degrade by about 25% every year. This is due to many factors, including changing email service providers, unsubscribing, and more. So it’s important that you are constantly putting in the effort to...
In one of our previous posts we reviewed the top 5 email marketing services for small businesses. However, before you can really use any email marketing service, you need to have a mailing list. In this post, we’re going...
Video email marketing is becoming increasingly popular across both B2B and B2C industries. In fact, research shows that video and e-mail marketing can increase click through rates by more than 90%. (source: Mist Media). If you’re considering using video...
The web has been in a constant state of evolution ever since the birth of the internet, and we are entering a new phase which focuses on making the web more connected, more open, and more intelligent. There has...
Contently recently released their quarterly issue, For the Love. If there is one thing you should read this week, its this publication. Here are few key points we felt were highly relevant to our customers and their businesses. Four...