If you’re looking at your website traffic data and wondering why you’re seeing some drops in rankings or odd fluctuations in traffic over the past year, it’s important to know what’s happening with Google’s algorithm. Here’s a roundup of...
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These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true. 1. DO track and monitor visitor behavior. Studying your Web site visitor’s behaviors will...
According to ComScore, half of all searches will be voice searches by 2020. Click To Tweet So what does that mean for marketers? It means you better understand what exactly it is all about and how you can optimize...
40% of businesses have not optimized their websites and digital marketing for mobile. Click To Tweet Key Takeaway: If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We...
91% of enterprise companies do not prioritize SEO and search marketing. Click To Tweet In fact, only 5% of them think PPC ads will be a top priority marketing channel in the next 6-12 months, and only 4% are...
Forecast says SEO-related spending will be worth $80 billion by 2020. Click To Tweet Key Takeaway: SEO best practices change on a frequent basis. If you think your site is optimized, you may want to check and make sure...
53% of consumers agree that there is too much content out there. Click To Tweet Key Takeaway: How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now...
50% of search queries are 4 words or longer. Click To Tweet Key Takeaway: Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your...
Google owns 71% of the global search engine market. Click To Tweet Key Takeaway: Google is king of the search engine market, not just here in the US but worldwide. No matter how long you’ve been in the game,...
On a daily basis, 15% of queries submitted have never been seen before by Google’s search engine. Click To Tweet Key Takeaway: This is exactly why you need to be regularly reviewing your search query reports in Google Adwords...