If you missed Part 1 of Getting Your Business Listing Setup in Search Engines start there first. The verification process can sometimes be the most challenging part of setting up your local business listing in search engines. The process...
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With attention surrounding geo-location services (like Foursquare, Gowalla, Groupon) and significant enhancements in local business listings in search engines (Google Places, bing). We wanted to focus on creating a "Local" blog post series featuring helpful ways for businesses to garner further visibility online utilizing these offerings as well as what to be aware of when participating. We’ll focus on local business listings and a few free marketing ideas for you to take advantage of.
This article first appeared on agencyside as A Day in the Life of a PPC Manager where Mike Swan, Director of Search Marketing Strategy at Liberty Interactive Marketing is a guest columnist as well as a panel speaker on...
We wrote a similar article a few years ago on Why Aren’t My Ads Showing, and most recently we were asked to write a similar article for agencyside to help other agencies set client expectations for paid search. We’ve...
In an era when people spend more than half of their waking hours consuming media, the content on your website has never been more important. And likewise, with the vast amount of redundant or otherwise useless information that populates...
The Trinity of Technical SEO: Latency, Indexation and Bandwidth As most of us know, SEO goes way beyond Titles, Tags and keyword selection. Gone are the days where heavily optimizing a page for “crazy purple widgets” will get you...
A Short How-To On Identifying Indexation Problems during an SEO Audit
This article first appeared on agencyside where Mike Swan, Director of Search Marketing Strategy at Liberty Interactive Marketing is a guest columnist as well as a panel speaker on topics for search marketing strategies. Content Network is a Waste...
href=”http://www.groupon.com” target=”_blank”>Groupon, the popular, online coupon service that launched less than two years ago in Chicago, has become a hit with money conscious consumers. But as it continues to expand to more and more cities including right here in...
One of the most common topics we encounter when planning a new paid search engagement is how much focus should be placed on the competitive landscape. More specifically, is it prudent to bid on competitors’ branded and/or product terms?...