33% of all searches include local intent. Click To Tweet Key Takeaway: Make sure you include location information in your meta-descriptions and even your title tags on main webpages. This will help to drive click-through rates as shoppers realize...
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Mobile devices accounted for the majority (53%) of Q1 paid search clicks in North America. Click To Tweet Key Takeaway: This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary...
CTR increases 20% when a paid ad and an organic result show on the same page. Click To Tweet Key Takeaway: You’d be surprised how many C-level leaders believe that showing organically is good enough. They think, why pay...
50% of search queries are 4 words or longer. Click To Tweet Key Takeaway: Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your...
On a daily basis, 15% of queries submitted have never been seen before by Google’s search engine. Click To Tweet Key Takeaway: This is exactly why you need to be regularly reviewing your search query reports in Google Adwords...
56% of US smartphone owning adults have abandoned a mobile transaction. Click To Tweet Key Takeaway: This statistic is down from 66% in 2013, but as you can see, many people are hesitant to purchase on mobile devices. It...
A one-second delay in page-load time leads to an 11% drop in page views and 7% drop in conversions. Click To Tweet Key Takeaway: You need to optimize your website to load as quickly as possible. Your business depends...
Check out this week’s top 5 digital marketing statistics and key takeaways! #TWT5 74% of Internet users say they are more likely to return to a mobile-friendly site. Click To Tweet Key Takeaway: This statistic is a big part...
Check out this week’s top five digital marketing stats! #TWT5 Google controls 87.1% of US mobile search query volume. Click To Tweet Key Takeaway: This is an even higher percentage than what they control in desktop search, which is...
Here are this week’s top 5 digital marketing stats! Internet users in the US spend 1.67 hours per day on average on social media sites. Click To Tweet Key Takeaway: Compare that with 3.42 hours per day for people...