Key Takeaway: When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make...
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Conversions fall by 20% for every extra second that it takes your website to load on smartphones. Click To Tweet Key Takeaway: There are a number of ways to identify what specifically on your site is slowing down load...
The digital ad market in the U.S. is expected to grow 16% in 2017, exceeding $83 billion. Click To Tweet Key Takeaway: This means competition will grow, too, so as an advertiser it is critical to regularly review your...
40% of businesses have not optimized their websites and digital marketing for mobile. Click To Tweet Key Takeaway: If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We...
2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015 Click To Tweet Key Takeaway: Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed...
Global mobile ad spend will double print by 2019 and make up 27% of total ad spend. Click To Tweet Key Takeaway: Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over...
Search Advertising Spend Increased 17% in Q3 2015 Compared to Q3 2014. Click To Tweet Key Takeaway: Make sure you’re adjusting your marketing budget across all channels, both digital and traditional, to keep up with competition in your industry...
About 18% of the US internet population is blocking ads. Click To Tweet Key Takeaway: $21.8 billion in global ad revenues have been blocked/lost so far in 2015. What started out as a slow trend back in 2009 has...
1 in 7 A/B test campaigns produce a statistically significant improvement. Click To Tweet Key Takeaway: The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to...
Online ad revenues grew by 16% year-over-year in Q1, matching 2014’s growth rate. Click To Tweet Key Takeaway: This trend has been holding steady for the past 5 years. In fact, online ad revenue growth has seen double-digits for...