Certain legislation has been introduced that may impact the digital marketing and advertising industry. This legislation, if passed, has the potential to hurt small businesses who use digital marketing as a part of their overall advertising strategy, to reach...
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Google recently announced a change to Google Ads attribution reports that will give advertisers a more comprehensive understanding of the paths customers take to complete a conversion. If you use Google Ads, have conversions set up, and have run...
Google recently announced that Responsive Search Ads (RSA) are going to be the default ad format when creating new ads in search campaigns. Here’s everything you should know about this announcement and how to keep your Google Ads account...
Google Ads just announced a change to phrase and broad match modified (BMM) keywords. As a top digital marketing agency and one of Google’s Premier Agency Partners, we wanted to break this down for you to help you understand...
We’ve have many inquiries from clients over the past few weeks about support from our digital marketing platform partners like Google and Facebook and how they are supporting small business. Many of these enterprise partners have worked quickly to...
Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick...
More than half of YouTube video views come from mobile devices. Click To Tweet Key Takeaway: YouTube is a fantastic platform to reach and connect with existing and potential customers. Especially when you consider that more than 1 billion...
100% of the growth in the ad tech industry is coming from Google and Facebook. Click To Tweet Key Takeaway: While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of...
Only 34% of products purchased via Google Shopping match the product ad that was clicked. Click To Tweet Key Takeaway: The majority of consumers don’t buy what they originally search for. This entire blog post is dedicated to Google...
Google AdWords is about to give advertisers 2x more space with Expanded Text Ads. Click To Tweet Key Takeaway: Are you ready for this? The new longer format is designed to give advertisers better results on mobile devices with...