Instagram captures 15 times higher interaction rates than Facebook. According to research from L2 Think Tank which analyzed 249 brands and their social media campaigns, interaction rates for Instagram posts were 15 times higher than those on Facebook. [Source:...
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By now you’ve probably noticed the search bar at the top of your Facebook feed, and you may also be wondering how it works and how it can benefit your role in online marketing. Originally, the search feature was...
Closely following in the footsteps of Pinterest, Instagram announced this week they’ll start adding ads into users feeds over the next few months. The theme here? A need to build a sustainable business. The issue? The only solution seems...
Three big items were announced this week from Facebook, bringing further opportunities for businesses. 1) Timelines for brand pages With Timelines added to new brand pages a whole new world is open to exposing audiences and fans to your...