Certain legislation has been introduced that may impact the digital marketing and advertising industry. This legislation, if passed, has the potential to hurt small businesses who use digital marketing as a part of their overall advertising strategy, to reach...
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Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick...
I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet...
CMOs forecast a 15.1% increase in digital marketing spending in 2018. Click To Tweet Key Takeaway: CMOs are continuing to increase digital marketing budgets while decreasing traditional advertising budgets. In fact, the research shows that the forecasted 15.1%...
100% of the growth in the ad tech industry is coming from Google and Facebook. Click To Tweet Key Takeaway: While you may not be surprised at this statistic, it’s worth thinking about the potential causes and effects of...
60% of people on Instagram say they discover new products on the platform. Click To Tweet Key Takeaway: Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say...
Last week Instagram rolled out an algorithm-based feed, similar to Facebook’s news feed. Click To Tweet Key Takeaway: This means it might get a lot harder for your brands’ posts to be seen on this popular photo-sharing network. Before...
The majority of B2C marketers find promoted social posts and ads effective. Click To Tweet Key Takeaway: If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting...
Facebook’s mobile ad revenue grew 73% year-over-year. Click To Tweet Key Takeaway: What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it...
Facebook plans to test a new button – widely reported as a Dislike button. Click To Tweet Key Takeaway: Brands and Retailers – be prepared for a Facebook “dislike” button. Mark Zuckerberg made statements recently on how Facebook will...