Optimization, content and design are three major components to a successful website. As marketers, we tend to focus heavily on optimization and content, with design sometimes falling to the wayside or considered as an after-thought. But taking the time...
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In one of our previous posts we reviewed the top 5 email marketing services for small businesses. However, before you can really use any email marketing service, you need to have a mailing list. In this post, we’re going...
Email continues to be one of the most effective ways to drive business in the ecommerce industry. Your message gets direct to the customer inbox. We are particular about who we subscribe to and how long we continue as...
For years, Amazon.com’s cart and checkout process has been used by clients and digital marketing consultants as a best practice. Its ease of use, simplicity and seemingly flawless process is void of friction to the end user. That is…until...
We think Groupon has done some pretty stupid things, but we also think they’ve done some pretty smart things too. For instance, this year they are offering Groupon Gift Cards which we believe is an absolutely brilliant idea and...
href=”http://www.groupon.com” target=”_blank”>Groupon, the popular, online coupon service that launched less than two years ago in Chicago, has become a hit with money conscious consumers. But as it continues to expand to more and more cities including right here in...
From 1992 to 2007, eCommerce has transformed from a $35.3 billion per year industry to nearly a $200 billion per year industry according to the U.S. Census Bureau. That’s more than a 500 percent increase total and an average...
Performics says “Discovery, Differentiation and Discounts Drive Online and Offline Holiday Shoppers to Search” and their new consumer research analyzes consumer shopping behavior and media consumption across seven consumer segments and nine vertical product categories. In collaboration with ROI...
Whether you are a small to medium sized business, choosing ecommerce software can be daunting especially for novice ecommerce entrepreneurs. Here are a few thoughts, tips, and questions to ask your ecommerce vendors before purchase. 1. Before researching any...