Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick...
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Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't.
Conversions fall by 20% for every extra second that it takes your website to load on smartphones. Click To Tweet Key Takeaway: There are a number of ways to identify what specifically on your site is slowing down load...
The digital ad market in the U.S. is expected to grow 16% in 2017, exceeding $83 billion. Click To Tweet Key Takeaway: This means competition will grow, too, so as an advertiser it is critical to regularly review your...
Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year. Click To Tweet Key Takeaway: Don’t miss out on your share of revenue this Valentine’s Day. There’s still time to whip up some promotional...
2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015 Click To Tweet Key Takeaway: Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed...
Online Sales are Forecast to Top $96 Billion This Holiday Season. Click To Tweet Key Takeaway: This is up from last year’s $82 billion spent between last November and January. (Stat Source: Deloitte) Make sure the user experience is...
One-Fifth of US E-Commerce Spending Is Now On Mobile Devices Click To Tweet Key Takeaway: This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital...
Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing. Click To Tweet Key Takeaway: Facebook and Google are the top channels advertisers will use, which probably comes as no big surprise to most...
Back-to-School spending is expected to reach $75.8 billion, up 11% from last year. Click To Tweet Key Takeaway: Make sure you’re stocked on all your most popular products, and get some last-minute back-to-school deals in the hands of your...