Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't.
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Key Takeaway: $72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age) Spending on digital advertising as a whole just surpassed...
Conversions fall by 20% for every extra second that it takes your website to load on smartphones. Click To Tweet Key Takeaway: There are a number of ways to identify what specifically on your site is slowing down load...
40% of businesses have not optimized their websites and digital marketing for mobile. Click To Tweet Key Takeaway: If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We...
45% of marketers think email and content marketing are the most effective lead-gen tactics. Click To Tweet Key Takeaway: Interestingly, 47% of them also believe that content marketing is the most difficult tactic to execute (compared to 28% who...
Over 60% of people would try a brand or product that’s been recommended by a YouTuber. Click To Tweet Key Takeaway: Forming relationships with your audiences’ influencers is a great way to reach new customers. They may not know...
79% of publishers rely on paid distribution for branded content. Click To Tweet Key Takeaway: When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are...
Mobile accounted for about1 in every 6 retail dollars spent onlineduring Q4 2015. Click To Tweet Key Takeaway: Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for...
60% of people on Instagram say they discover new products on the platform. Click To Tweet Key Takeaway: Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say...
44%ofUS Consumers buy online and pick up in-store at least once every three months. Click To Tweet Key Takeaway: This is known as BOPIS, and is becoming of increased interest among retailers. Mainly because it’s a great way to...