Your website navigation plays a critical role in keeping visitors on your site. When you look at statistics like bounce rate, consider your navigation as playing a key part in this number. After all, visitors are quick to give...
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Most would agree that the main goal of most business websites is to generate leads and sales. It’s the whole point of driving traffic to your site and spending all that time and energy trying to engage your visitors....
If you’re reading this post, chances are you’re already highly aware of your website’s performance metrics and data. People at your company most likely turn to you with marketing questions and task you with projects like deciphering online marketing...
As marketing professionals, it’s necessary to understand the technical side of websites and the internet. Understanding how 301 redirects and SEO work together is essential if you’re in charge of directing web marketing for any company. So how do...
When it comes to marketing your business online, you have a lot of options and channels to choose from: social media, SEO, paid search, content marketing, and more. However, if you’re trying to drive conversions and sales for your...
In my last article about email marketing, I reviewed the top email marketing services for small businesses. This week, as promised, we’ll give email marketing reviews on the top services for middle market to large businesses. Typically larger businesses...
Growing your email list and utilizing smart email marketing tactics is a great way to gain new customers and ultimately increase your bottom line. In this post, we review the top 5 email marketing services for small businesses. Our...
There are a few websites and apps gaining in popularity right now that are focused on community-based, user-generated questions and answers. The top three biggest players in this field right now are Quora, Cinch, and Jelly. Let’s take a...
Just a few years ago, most marketing was focused around compelling copy. Crafting your words in just the right way to persuade your target audience to take action. That component is still important but more and more we are...
For years, Amazon.com’s cart and checkout process has been used by clients and digital marketing consultants as a best practice. Its ease of use, simplicity and seemingly flawless process is void of friction to the end user. That is…until...