These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true. 1. DO track and monitor visitor behavior. Studying your Web site visitor’s behaviors will...
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User privacy is a top focus for digital marketers in 2020. Now that we’re well into this year, it’s time to really evaluate your strategies to ensure you’re providing optimal privacy on your own website, as well as to...
No matter what device you’re using, Google’s search results pages are now using mobile-first indexing. What does this mean for businesses and digital marketers, and how can you make sure your company looks good on the SERP? Read on...
According to ComScore, half of all searches will be voice searches by 2020. Click To Tweet So what does that mean for marketers? It means you better understand what exactly it is all about and how you can optimize...
I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet...
Only 34% of products purchased via Google Shopping match the product ad that was clicked. Click To Tweet Key Takeaway: The majority of consumers don’t buy what they originally search for. This entire blog post is dedicated to Google...
1 in 7 A/B test campaigns produce a statistically significant improvement. Click To Tweet Key Takeaway: The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to...
Webmasters have a 7 second window to capture users’ attention before they click away. Click To Tweet Key Takeaway: Your site has to make a good first impression on your visitors. You MUST have responsive design on your site...
Check out this week’s top 5 digital marketing stats. #TWT5 Almost 68% of online shopping carts are abandoned. Click To Tweet Key Takeaway: That works out to approximately $4 trillion worth of merchandise that will be abandoned in online...
Q1 2014: 36.9% of visits to online stores came from mobile (includes tablets). This was 3.4% in 2010 Click To Tweet Custora recently put together an extensive report which analyzed the growth of mobile e-commerce over the past few...