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Digital Marketing Trends and Best Practices Blog

HomeDigital Marketing Trends and Best Practices Blog
Posted on November 25, 2015
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/ Liberty Tsighis

11% of Holiday Shoppers Do Most of Their Shopping on Black Friday

11% of holiday shoppers say they do most of their shopping on Black Friday. Click To Tweet Key Takeaway: Have you implemented enough tantalizing promo offers to persuade peopletobuy your products on the biggest shopping day of the year?...

Ecommerce, Holiday

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Posted on November 18, 2015
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/ Liberty Tsighis

2015 Holiday Ecommerce Revenue is up 10%

Yes, holiday is here and has been here for weeks so now it’s time togive you some holiday ecommerce stats to help any last minute tweeks. To give you an idea of where customers are and their behaviors we’ve...

Ecommerce, Holiday

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Posted on November 11, 2015
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/ Liberty Tsighis

Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Facebook’s mobile ad revenue grew 73% year-over-year. Click To Tweet Key Takeaway: What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it...

Facebook Advertising, Mobile Advertising

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Posted on November 4, 2015
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/ Liberty Tsighis

53% of Consumers Agree That There is Too Much Content Out There

53% of consumers agree that there is too much content out there. Click To Tweet Key Takeaway: How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now...

Industry News & Partner Opinion, SEO & Content Marketing, Stats to Sell Digital Marketing

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Posted on October 28, 2015
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/ Liberty Tsighis

50% of Search Queries are 4 Words or Longer

50% of search queries are 4 words or longer. Click To Tweet Key Takeaway: Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your...

#TMT5, Search Marketing, SEO & Content Marketing, Stats to Sell Digital Marketing

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Posted on October 21, 2015
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/ Liberty Tsighis

Google Owns 71% of the Global Search Engine Market

Google owns 71% of the global search engine market. Click To Tweet Key Takeaway: Google is king of the search engine market, not just here in the US but worldwide. No matter how long you’ve been in the game,...

SEO & Content Marketing

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Posted on October 7, 2015
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/ Liberty Tsighis

90% of Consumers Engage with a Second Screen while Watching TV

90% of consumers engage with a second screen while watching TV. Click To Tweet Key Takeaway: Ninety percent! That’s huge. Why not try to capitalize on this opportunity? If you’re running TV ads, it’s essential that you at least...

Mobile Advertising, Stats to Sell Digital Marketing

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Posted on September 23, 2015
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/ Liberty Tsighis

Brands Beware: Facebook Plans to Test a New ‘Dislike’ Button

Facebook plans to test a new button – widely reported as a Dislike button. Click To Tweet Key Takeaway: Brands and Retailers – be prepared for a Facebook “dislike” button. Mark Zuckerberg made statements recently on how Facebook will...

Facebook Advertising

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Posted on September 16, 2015
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/ Liberty Tsighis

Social Shoppers are Spending More Money Online than Ever Before

Social shoppers spent $108.72 per order in Q2-2015, the highest amount ever recorded. Click To Tweet Key Takeaway: This data is not just from a small sample of a few hundred shoppers. This comes from a report that sampled...

Ecommerce

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Posted on September 2, 2015
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/ Liberty Tsighis

15% of Queries Submitted Have Never Been Seen Before by Google’s Search Engine

On a daily basis, 15% of queries submitted have never been seen before by Google’s search engine. Click To Tweet Key Takeaway: This is exactly why you need to be regularly reviewing your search query reports in Google Adwords...

Search Marketing, SEO & Content Marketing

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