Conversions fall by 20% for every extra second that it takes your website to load on smartphones. Click To Tweet Key Takeaway: There are a number of ways to identify what specifically on your site is slowing down load...
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The digital ad market in the U.S. is expected to grow 16% in 2017, exceeding $83 billion. Click To Tweet Key Takeaway: This means competition will grow, too, so as an advertiser it is critical to regularly review your...
40% of businesses have not optimized their websites and digital marketing for mobile. Click To Tweet Key Takeaway: If you’re one of those who have not optimized for mobile, you’re probably missing out on revenue from this channel. We...
Pinterest just announced it will be launching search ads including keyword and shopping campaigns. Click To Tweet Get ready for the option to run product search ads on Pinterest if you are a brand that is advertising through Kenshoo’s...
Voice search is on trend this year and with the huge success of Alexa, Amazon is looking to launch an advertising platform designed for voice search. This is big news for marketers who have been excited for the opportunities...
Valentine’s Day Is A Big Opportunity For Retailers – $19.7 Billion Was Spent Last Year. Click To Tweet Key Takeaway: Don’t miss out on your share of revenue this Valentine’s Day. There’s still time to whip up some promotional...
2016’s Global Ad Revenue Totaled $532 Billion, Up 7.1% Over 2015 Click To Tweet Key Takeaway: Events like the US presidential election and the Olympics helped drive global ad revenue last year, with 36% of all ad revenue attributed...
Global mobile ad spend will double print by 2019 and make up 27% of total ad spend. Click To Tweet Key Takeaway: Currently, global mobile ad spend accounts for 15%, so the predicted rise to 27% in just over...
Online Sales are Forecast to Top $96 Billion This Holiday Season. Click To Tweet Key Takeaway: This is up from last year’s $82 billion spent between last November and January. (Stat Source: Deloitte) Make sure the user experience is...
One-Fifth of US E-Commerce Spending Is Now On Mobile Devices Click To Tweet Key Takeaway: This is the largest share mobile has ever taken on e-commerce spending, and is based on Q3 2016 data which showed that US digital...