Wow, this morning has been so exciting. Yet tragic and scary for Toyota owners. As a marketer, I am sitting back to watch how all of this will unfold for Toyota. The ultimate case of brand identity, reputation and...
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In a recent conversation with a colleague we were discussing whether a company should tackle on-site SEO on their own or hire a firm. Needless to say which side I took. This led to a conversation in home improvement...
Forrester just released their Email Service Provider report for Q4 (Forrester Wave™). The report is a comprehensive evaluation of 15 top-tier vendors, and analyzes products and services across over 70+ criteria and three dimensions, including “Current Offering,” “Strategy,” and...
Last year in my hurry to get everything prepared, cooked and ready for our glorious Thanksgiving spread, I forgot to change the setting on my oven after roasting veggies from “broil” to “bake” and my turkey only cooked half...
I’m excited to be on a panel with some of the brightest marketing entrepreneurs in the Valley at the AZEC09 conference. Catch up with me at 10:15a on November 12, 2009 for a panel on Shoestring Marketing, where we’ll...
Wow, what a great day at the Social Media World Forum in Santa Clara, CA. The list of speakers and panels was insane. I’ve compiled lessons learned from today from Brian Solis, Chris Heuer, Michael Donnelly, Chris Chambers, Ben...
We asked our friends and followers on Twitter why they use it, here were the responses. @CarolKlimas I use T to stay up-to-date on breaking news and to learn from amazing pioneers in digital marketing like yourself. @evavoorhees Marketing...
A few months ago I was at a Seattle Mariners game, in Seattle. I was visiting a friend who was getting married that weekend and we were meeting at the Silver Cloud Inn before the game (a hotel directly...
Business is and always will be about people. No matter what anyone says, it is about who you know not what you know. Business is about people. Business is about the relationships you build, share and maintain. I dedicate...
From 1992 to 2007, eCommerce has transformed from a $35.3 billion per year industry to nearly a $200 billion per year industry according to the U.S. Census Bureau. That’s more than a 500 percent increase total and an average...