Over the past few weeks, the entire digital marketing industry has been discussing Google’s announcement of their most recent update to their user protocol that is essentially going to be a huge game changer for many marketers and SEOs....
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Closely following in the footsteps of Pinterest, Instagram announced this week they’ll start adding ads into users feeds over the next few months. The theme here? A need to build a sustainable business. The issue? The only solution seems...
In a letter from CEO and Co-founder of Pinterest, Ben Silbermann, Pinterest announced their planning for the future by announcing today that they will begin experimenting with promoted pins. Silbermann warns that they’d like to keep Pinterest around for...
Putting together a content calendar is easy compared to the task of actually creating the content, especially when you have been tasked solely with sourcing topics and creating the majority of the content (including images, copy and social media...
For a few years now, Google has been more than hinting at the fact that site latency (how fast your site/pages load) is going to have an impact on your visibility. Why? Well, for one, users are tired of...
Internet technologies are constantly changing and your audience’s habits and sophistication are too. Over 50% of Facebook users access their site via mobile and we are seeing an increase in mobile use to small and medium sized businesses websites....
Many of you in the professional SEM world probably spend as much time as I do optimizing paid search campaigns, testing keywords and ads, and generally rolling around in all the data we have at our fingertips. As a...
Three big items were announced this week from Facebook, bringing further opportunities for businesses. 1) Timelines for brand pages With Timelines added to new brand pages a whole new world is open to exposing audiences and fans to your...
We think Groupon has done some pretty stupid things, but we also think they’ve done some pretty smart things too. For instance, this year they are offering Groupon Gift Cards which we believe is an absolutely brilliant idea and...
One of the things we look at during our Search Marketing Site Assessments for clients, is the use of 404 pages no matter what industry you are in. We always recommend having a custom 404 page. A 404 page...