Certain legislation has been introduced that may impact the digital marketing and advertising industry. This legislation, if passed, has the potential to hurt small businesses who use digital marketing as a part of their overall advertising strategy, to reach...
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Behind the glamorous Apple’s Summer 2020 “Spring Loaded” event, where iPads, iMacs, and a Willie Wonka purple paint job for iPhones were featured, the company quietly announced a small yet important tweak to their operating system. Apple, specifically lets...
If you’re looking at your website traffic data and wondering why you’re seeing some drops in rankings or odd fluctuations in traffic over the past year, it’s important to know what’s happening with Google’s algorithm. Here’s a roundup of...
Google recently announced a change to Google Ads attribution reports that will give advertisers a more comprehensive understanding of the paths customers take to complete a conversion. If you use Google Ads, have conversions set up, and have run...
Google recently announced that Responsive Search Ads (RSA) are going to be the default ad format when creating new ads in search campaigns. Here’s everything you should know about this announcement and how to keep your Google Ads account...
Google Ads just announced a change to phrase and broad match modified (BMM) keywords. As a top digital marketing agency and one of Google’s Premier Agency Partners, we wanted to break this down for you to help you understand...
These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true. 1. DO track and monitor visitor behavior. Studying your Web site visitor’s behaviors will...
User privacy is a top focus for digital marketers in 2020. Now that we’re well into this year, it’s time to really evaluate your strategies to ensure you’re providing optimal privacy on your own website, as well as to...
We’ve have many inquiries from clients over the past few weeks about support from our digital marketing platform partners like Google and Facebook and how they are supporting small business. Many of these enterprise partners have worked quickly to...
Advertising platforms and the federal government are stepping up during these unprecedented times by offering a number of grants, loans and other COVID-19 relief funds for small businesses who have been impacted by this health crisis. Here’s a quick...