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Archive for Author: Liberty Tsighis

HomeDigital Marketing Trends and Best Practices BlogLiberty Tsighis
Posted on August 12, 2015
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About 18% of the US Internet Population is Blocking Ads

About 18% of the US internet population is blocking ads. Click To Tweet Key Takeaway: $21.8 billion in global ad revenues have been blocked/lost so far in 2015. What started out as a slow trend back in 2009 has...

Programmatic Online Advertising

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Posted on August 5, 2015
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/ Liberty Tsighis

47% of U.S. Jobs are Susceptible to Machine Automation

47% of U.S. jobs are susceptible to machine automation. Click To Tweet Key Takeaway: Did you know that there are machines that can write content? Yes, you read that right. The Associated Press and Forbes both use platforms to...

Industry News & Partner Opinion

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Posted on July 22, 2015
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Sites That Aren’t Mobile-Friendly are Seeing up to a 10% Dip in Organic Traffic

Sites that aren’t mobile-friendly are seeing up to a 10% dip in organic traffic. Click To Tweet Key Takeaway: Mobilegeddon is real. Don’t ignore it. Start with making your homepage and top entry pages mobile-friendly and work back from...

Mobile Advertising, SEO & Content Marketing

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Posted on July 15, 2015
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/ Liberty Tsighis

1 in 7 A/B Test Campaigns Produce a Statistically Significant Improvement

1 in 7 A/B test campaigns produce a statistically significant improvement. Click To Tweet Key Takeaway: The sad truth is that most companies do not perform A/B test campaigns at all. Those that do often randomly choose elements to...

Best Practices, Programmatic Online Advertising

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Posted on July 8, 2015
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72% of Marketers Say Relevant Content Creation is the Most Effective SEO Tactic

72% of marketing professionals say relevant content creation is the most effective SEO tactic. Click To Tweet Key Takeaway: The keyword here is relevant. It is imperative that you understand your customers’ attitudes and interests in order to produce...

Customer Experience

SEO & Content Marketing

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Posted on July 1, 2015
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/ Liberty Tsighis

50% of Mobile Users are Most Likely to Visit a Store Within a Day After Conducting a Local Search

Check out this week’s top 5 digital marketing stats and key takeaways! 50% of mobile users are most likely to visit a store within a day after conducting a local search. Click To Tweet Key Takeaway: If you have...

Mobile Advertising, Stats to Sell Digital Marketing

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Posted on June 24, 2015
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US Online Ad Revenues Up 16% in Q1

Online ad revenues grew by 16% year-over-year in Q1, matching 2014’s growth rate. Click To Tweet Key Takeaway: This trend has been holding steady for the past 5 years. In fact, online ad revenue growth has seen double-digits for...

Google Display Network, online advertising

Programmatic Online Advertising

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Posted on June 17, 2015
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/ Liberty Tsighis

Remarketing With Google Analytics Drives 10X Higher Conversion Than Traditional Display Ads

Here are this week’s top 5 digital marketing statistics and key takeaways. Want to know how these stats relate to your business? Drop us a line and let’s chat about your online marketing goals. Remarketing w/ Google Analytics drove...

Programmatic Online Advertising, SEO & Content Marketing, Video Advertising

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Posted on June 10, 2015
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/ Liberty Tsighis

Webmasters Have 7 Seconds to Capture Users’ Attention Before They Click Away

Webmasters have a 7 second window to capture users’ attention before they click away. Click To Tweet Key Takeaway: Your site has to make a good first impression on your visitors. You MUST have responsive design on your site...

Best Practices, Ecommerce, Stats to Sell Digital Marketing

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Posted on June 3, 2015
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By 2019 Mobile Will Account for 72% of US Digital Ad Spend

By 2019 mobile will account for 72% of US digital ad spend. Click To Tweet Key Takeaway: Mobile is where the growth is. Facebook and Google dominate mobile advertising currently, but keep your eye out for other top companies...

Mobile Advertising, Stats to Sell Digital Marketing

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