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Archive for Author: Liberty Tsighis

HomeDigital Marketing Trends and Best Practices BlogLiberty Tsighis
Posted on November 11, 2015
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Facebook’s Mobile Ad Revenue Grew 73% Year-Over-Year

Facebook’s mobile ad revenue grew 73% year-over-year. Click To Tweet Key Takeaway: What’s more, their mobile ad revenue now makes up a 78% share of their total ad revenue. That’s a pretty insane number if you think about it...

Facebook Advertising, Mobile Advertising

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Posted on November 4, 2015
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53% of Consumers Agree That There is Too Much Content Out There

53% of consumers agree that there is too much content out there. Click To Tweet Key Takeaway: How do you cut through the clutter and get your content noticed by your target audience, when people want to disconnect now...

Industry News & Partner Opinion, SEO & Content Marketing, Stats to Sell Digital Marketing

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Posted on October 28, 2015
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50% of Search Queries are 4 Words or Longer

50% of search queries are 4 words or longer. Click To Tweet Key Takeaway: Stop thinking in terms of old school keyword optimization. Instead, think about actual phrases your customers are using, such as frequently asked questions about your...

#TMT5, Search Marketing, SEO & Content Marketing, Stats to Sell Digital Marketing

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Posted on October 21, 2015
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Google Owns 71% of the Global Search Engine Market

Google owns 71% of the global search engine market. Click To Tweet Key Takeaway: Google is king of the search engine market, not just here in the US but worldwide. No matter how long you’ve been in the game,...

SEO & Content Marketing

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Posted on October 7, 2015
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90% of Consumers Engage with a Second Screen while Watching TV

90% of consumers engage with a second screen while watching TV. Click To Tweet Key Takeaway: Ninety percent! That’s huge. Why not try to capitalize on this opportunity? If you’re running TV ads, it’s essential that you at least...

Mobile Advertising, Stats to Sell Digital Marketing

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Posted on September 23, 2015
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Brands Beware: Facebook Plans to Test a New ‘Dislike’ Button

Facebook plans to test a new button – widely reported as a Dislike button. Click To Tweet Key Takeaway: Brands and Retailers – be prepared for a Facebook “dislike” button. Mark Zuckerberg made statements recently on how Facebook will...

Facebook Advertising

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Posted on September 16, 2015
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Social Shoppers are Spending More Money Online than Ever Before

Social shoppers spent $108.72 per order in Q2-2015, the highest amount ever recorded. Click To Tweet Key Takeaway: This data is not just from a small sample of a few hundred shoppers. This comes from a report that sampled...

Ecommerce

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Posted on September 2, 2015
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15% of Queries Submitted Have Never Been Seen Before by Google’s Search Engine

On a daily basis, 15% of queries submitted have never been seen before by Google’s search engine. Click To Tweet Key Takeaway: This is exactly why you need to be regularly reviewing your search query reports in Google Adwords...

Search Marketing, SEO & Content Marketing

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Posted on August 26, 2015
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56% of US Smartphone Owning Adults Have Abandoned a Mobile Transaction

56% of US smartphone owning adults have abandoned a mobile transaction. Click To Tweet Key Takeaway: This statistic is down from 66% in 2013, but as you can see, many people are hesitant to purchase on mobile devices. It...

Search Marketing

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Posted on August 19, 2015
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Wikipedia’s Organic Search Traffic from Google Dropped 11% from May to July

Wikipedia’s organic search traffic from Google dropped 11% from May to July. Click To Tweet Key Takeaway: Have you noticed less Wikipedia results in Google’s organic search? The 11% drop works out to a decline of over 250 million...

SEO & Content Marketing

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