79% of publishers rely on paid distribution for branded content. Click To Tweet Key Takeaway: When it comes to digital marketing, a mix of paid and organic strategies is essential to success. Advertising platforms like Google and Facebook are...
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33% of all searches include local intent. Click To Tweet Key Takeaway: Make sure you include location information in your meta-descriptions and even your title tags on main webpages. This will help to drive click-through rates as shoppers realize...
Mobile devices accounted for the majority (53%) of Q1 paid search clicks in North America. Click To Tweet Key Takeaway: This is up from 48% in Q4. Now, it’s important to keep in mind that this stat will vary...
Mobile accounted for about1 in every 6 retail dollars spent onlineduring Q4 2015. Click To Tweet Key Takeaway: Now that it’s almost 6 months later, you can bet this number has increased even more. What does this mean for...
60% of people on Instagram say they discover new products on the platform. Click To Tweet Key Takeaway: Instagram is so much more than a photo-sharing platform. A recent study even shows that 75% of people on Instagram say...
Forecast says SEO-related spending will be worth $80 billion by 2020. Click To Tweet Key Takeaway: SEO best practices change on a frequent basis. If you think your site is optimized, you may want to check and make sure...
The top priority for marketers’ this year isto better understand their customers. Click To Tweet Key Takeaway: It’s also a top challenge that marketers face, based on the survey of professionals around the world. Other priorities that marketers are...
44%ofUS Consumers buy online and pick up in-store at least once every three months. Click To Tweet Key Takeaway: This is known as BOPIS, and is becoming of increased interest among retailers. Mainly because it’s a great way to...
Last week Instagram rolled out an algorithm-based feed, similar to Facebook’s news feed. Click To Tweet Key Takeaway: This means it might get a lot harder for your brands’ posts to be seen on this popular photo-sharing network. Before...
The majority of B2C marketers find promoted social posts and ads effective. Click To Tweet Key Takeaway: If you’re posting update after update on your Facebook business page with little to no results, it’s about time you try promoting...