Performics says “Discovery, Differentiation and Discounts Drive Online and Offline Holiday Shoppers to Search” and their new consumer research analyzes consumer shopping behavior and media consumption across seven consumer segments and nine vertical product categories. In collaboration with ROI...
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As if explaining SEO to those unfamiliar with it isn’t hard enough, Steve Rubel published an article in Adage complicating things even more and misinforming the mass media. This action encourages the continued proliferation of misinformation by traditional agencies...
It better be. According to a recent study published by the National Association of Realtors and supplemented on MarketingCharts, 87% of home buyers start online. While this is no surprise to Internet Marketing professionals there has been some inconsistency...
What makes a good Search Marketing Firm? As a business owner, CMO or Marketing Director, the choice of a Search Marketing Firm will be one of your most important decisions. In order to fully realize the benefits of Search...
Now, more than ever it is vitally important to have professional ppc search management company in place for your paid search and ppc campaigns. A new report by JupiterResearch (commissioned by Marin Software) found that: 85 percent of marketers...
I’m not the first to say it, and I won’t be the last to tell advertisers that in a down economy advertising online looks like a pretty great opportunity. Not to mention it is even better in a stable...
Whether you are a small to medium sized business, choosing ecommerce software can be daunting especially for novice ecommerce entrepreneurs. Here are a few thoughts, tips, and questions to ask your ecommerce vendors before purchase. 1. Before researching any...
It seems like every article topic I have read over the last six to nine months regarding advertising has been about online advertising and Internet marketing. While I am in full support of Internet marketing being in the forefront...
Consumers with over six figure incomes spend 22.1 hours a week online, up from 10.7 hours reported five years ago (2008 Mendelsohn Affluent Survey Results). The survey also revealed that these affluent consumers read print publications just as much...
While this is one of the most basic concepts of PPC search engine management, it seems to be one of the least understood, and quite possibly one of the hardest to explain to folks unfamiliar with the process. The...