The Trinity of Technical SEO: Latency, Indexation and Bandwidth As most of us know, SEO goes way beyond Titles, Tags and keyword selection. Gone are the days where heavily optimizing a page for “crazy purple widgets” will get you...
Read More
A Short How-To On Identifying Indexation Problems during an SEO Audit
This article first appeared on agencyside where Mike Swan, Director of Search Marketing Strategy at Liberty Interactive Marketing is a guest columnist as well as a panel speaker on topics for search marketing strategies. Content Network is a Waste...
Whether novice or pro, the annotations feature in Google Analytics (GA) is one feature your entire organization should be using. Earlier this year it became available to all GA account users and is one of the most simple features...
href=”http://www.groupon.com” target=”_blank”>Groupon, the popular, online coupon service that launched less than two years ago in Chicago, has become a hit with money conscious consumers. But as it continues to expand to more and more cities including right here in...
One of the most common topics we encounter when planning a new paid search engagement is how much focus should be placed on the competitive landscape. More specifically, is it prudent to bid on competitors’ branded and/or product terms?...
We have had many clients ask us how Bing differs from Google and if there are SEO considerations to account for. Coincidentally, MarketingProfs.com gave a webinar last week with the topic of optimizing your site for Bing vs. Google...
It was just announced that Facebook pages will now be a part of Google’s real-time results. There is still no way of knowing if or when your status updates will also start to appear but pay attention, this is...
Wow, this morning has been so exciting. Yet tragic and scary for Toyota owners. As a marketer, I am sitting back to watch how all of this will unfold for Toyota. The ultimate case of brand identity, reputation and...
In a recent conversation with a colleague we were discussing whether a company should tackle on-site SEO on their own or hire a firm. Needless to say which side I took. This led to a conversation in home improvement...