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Archive for Author: Liberty Tsighis

HomeDigital Marketing Trends and Best Practices BlogLiberty Tsighis
Posted on May 22, 2014
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/ Liberty Tsighis

9 Best Practices for Including Video in Email Marketing

Video email marketing is becoming increasingly popular across both B2B and B2C industries. In fact, research shows that video and e-mail marketing can increase click through rates by more than 90%. (source: Mist Media). If you’re considering using video...

video email marketing

SEO & Content Marketing

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Posted on May 20, 2014
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/ Liberty Tsighis

Top 5 Trends in Ecommerce Email Marketing

Email continues to be one of the most effective ways to drive business in the ecommerce industry. Your message gets direct to the customer inbox. We are particular about who we subscribe to and how long we continue as...

ecommerce email marketing

Ecommerce

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Posted on May 15, 2014
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/ Liberty Tsighis

5 Ecommerce Email Marketing Examples That Boost Your Bottom Line

When it comes to marketing your business online, you have a lot of options and channels to choose from: social media, SEO, paid search, content marketing, and more. However, if you’re trying to drive conversions and sales for your...

email marketing examples

Best Practices

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Posted on May 13, 2014
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/ Liberty Tsighis

Email Marketing Reviews: 8 Services for Midmarket to Large Businesses

In my last article about email marketing, I reviewed the top email marketing services for small businesses. This week, as promised, we’ll give email marketing reviews on the top services for middle market to large businesses. Typically larger businesses...

email marketing reviews, exact target, verticalresponse

Best Practices

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Posted on April 22, 2014
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/ Liberty Tsighis

Top 5 Email Marketing Service Reviews for Small Businesses

Growing your email list and utilizing smart email marketing tactics is a great way to gain new customers and ultimately increase your bottom line. In this post, we review the top 5 email marketing services for small businesses. Our...

aweber, email marketing, email marketing reviews, email marketing services, mailchimp

Best Practices

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Posted on March 27, 2014
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/ Liberty Tsighis

The Semantic Web. An Introduction.

The web has been in a constant state of evolution ever since the birth of the internet, and we are entering a new phase which focuses on making the web more connected, more open, and more intelligent. There has...

semantic web, web 3.0

Search Marketing, SEO & Content Marketing, Technology & Tools

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Posted on March 25, 2014
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/ Liberty Tsighis

Content Marketing Trends Your Business Should Be Focusing On

Contently recently released their quarterly issue, For the Love. If there is one thing you should read this week, its this publication. Here are few key points we felt were highly relevant to our customers and their businesses. Four...

SEO & Content Marketing

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Posted on March 18, 2014
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/ Liberty Tsighis

Build Brand Reputation and Visibility Through Expert Question and Answer Apps

There are a few websites and apps gaining in popularity right now that are focused on community-based, user-generated questions and answers. The top three biggest players in this field right now are Quora, Cinch, and Jelly. Let’s take a...

cinch, jelly q&a, optimization tools, quora, SEO

Best Practices, SEO & Content Marketing

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Posted on March 13, 2014
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/ Liberty Tsighis

3 Ways to Improve Your Visual Marketing

Just a few years ago, most marketing was focused around compelling copy. Crafting your words in just the right way to persuade your target audience to take action. That component is still important but more and more we are...

Best Practices, SEO & Content Marketing, Social Ads

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Posted on March 11, 2014
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/ Liberty Tsighis

Shocking Amazon Cart FAIL: Learning from Big Brand Customer Experience

For years, Amazon.com’s cart and checkout process has been used by clients and digital marketing consultants as a best practice. Its ease of use, simplicity and seemingly flawless process is void of friction to the end user. That is…until...

Best Practices, Ecommerce

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