61% of companies are increasing budgets for digital marketing services and technology in 2014 Click To Tweet According to the Measurement and Analytics report published by Econsultancy and Lynchpin, budgets for digital analytics technology and consultancy services are rising,...
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Most would agree that the main goal of most business websites is to generate leads and sales. It’s the whole point of driving traffic to your site and spending all that time and energy trying to engage your visitors....
If you’re reading this post, chances are you’re already highly aware of your website’s performance metrics and data. People at your company most likely turn to you with marketing questions and task you with projects like deciphering online marketing...
Are you trying to increase traffic to your website? As you know, content is what drives visitors to your site. It turns visitors to leads and leads to customers. It is one of the most important aspects of any...
You may have the most fabulous website in the world, but if no one visits it, what’s the point? This is why everyone spends so much time trying to get found online. Search Engine Optimization (SEO) is a critical...
As marketing professionals, it’s necessary to understand the technical side of websites and the internet. Understanding how 301 redirects and SEO work together is essential if you’re in charge of directing web marketing for any company. So how do...
Optimization, content and design are three major components to a successful website. As marketers, we tend to focus heavily on optimization and content, with design sometimes falling to the wayside or considered as an after-thought. But taking the time...
Running successful email marketing campaigns is one of the key components to a strong inbound marketing plan. Not only is email marketing incredibly affordable compared to print media and advertising, it gives you a chance to connect directly with...
Research shows that most email marketing databases degrade by about 25% every year. This is due to many factors, including changing email service providers, unsubscribing, and more. So it’s important that you are constantly putting in the effort to...
In one of our previous posts we reviewed the top 5 email marketing services for small businesses. However, before you can really use any email marketing service, you need to have a mailing list. In this post, we’re going...