These simple recommendations will help businesses and organizations kick start or accentuate their online marketing efforts. They are evergreen best practices that are tried and true. 1. DO track and monitor visitor behavior. Studying your Web site visitor’s behaviors will...
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We’ve have many inquiries from clients over the past few weeks about support from our digital marketing platform partners like Google and Facebook and how they are supporting small business. Many of these enterprise partners have worked quickly to...
A Guide to Adapting Your Brands Ad Messaging & Digital Marketing To Connect with Customer During The Coronavirus Over the last 14 years, we’ve worked with multiple clients across diverse business models and verticals and wanted to share what...
I’m so proud to be sharing with you some very exciting news about Liberty Interactive Marketing! Our ad agency is one of the very first to be featured as a case study on Facebook’s Insights for our work on Planet...
Global ad spending on video will increase by 23% this year to $27.2 billion. Click To Tweet Key Takeaway: Video ads are a great way to gain reach and visibility at a relatively low cost compared to other types...
Only 42% of businesses claim that their Facebook marketing is effective. If you cannot answer confidently, yes, your Facebook marketing is effective, it's time to find a new strategy and determine what is working and what isn't.
Key Takeaway: When it comes to succeeding on mobile devices, load time is critical. You could have the best-looking website and amazing products, but if it doesn’t load fast enough on mobile, people will simply not stick around. Make...
Key Takeaway: $72.5 billion was spent on digital advertising in the US in 2016, compared to TV’s $71.3 billion. Year-over-year, spending on digital advertising increased 22%. (Stat Source: Advertising Age) Spending on digital advertising as a whole just surpassed...
Conversions fall by 20% for every extra second that it takes your website to load on smartphones. Click To Tweet Key Takeaway: There are a number of ways to identify what specifically on your site is slowing down load...
The digital ad market in the U.S. is expected to grow 16% in 2017, exceeding $83 billion. Click To Tweet Key Takeaway: This means competition will grow, too, so as an advertiser it is critical to regularly review your...